Privacy Policy

This Privacy Policy explains how DataMPowered Pty Ltd (ABN 49 632 702 768) collects, uses, stores, protects, and shares personal information when you visit datampowered.com.au, submit contact or beta or access request forms, or interact with DataMPowered content or campaigns.

We aim to be transparent, privacy-conscious, and accountable in how we handle data. This policy is written in plain English and reflects our trust-led approach to governed AI and responsible data use.

For the public website, marketing activities, beta or access requests, contact forms, analytics (where consented), support, and business communications, DataMPowered Pty Ltd is the organisation responsible for handling personal information under the Australian Privacy Act 1988 (Cth) and, where applicable, acts as a data controller under the GDPR or UK GDPR.

• Identity and contact information: name, email address, phone number, organisation, role, job title, and industry.
• Business enquiry information: form submissions, messages, selected service or product interest, beta or access requests, and support requests.
• Technical information: IP address, browser type, device information, operating system, pages viewed, referring pages, timestamps, and system logs.
• Analytics information: page views, CTA clicks, scroll depth, form conversion events, and campaign source information — only after consent where required. We configure analytics so that personal details are not sent to Google Analytics 4.
• Communications information: emails, support conversations, and newsletter preferences.

• Directly from you through forms, support requests, email, and other communications.
• Automatically through logs, cookies, analytics tools, and security technologies.

DataMPowered does not intentionally collect sensitive information (such as health, biometric, or government identifier information) through public website forms. Please do not submit unnecessary sensitive information through public contact or enquiry forms.

• Provide, operate, secure, and improve our website and services.
• Respond to enquiries, beta or access requests, and support.
• Maintain audit trails and service records.
• Understand website performance and campaign effectiveness using analytics where you have consented.
• Send marketing communications only where you have opted in or where otherwise permitted by law.
• Comply with legal, tax, accounting, security, and regulatory obligations.

Under the Australian Privacy Act, we collect personal information that is reasonably necessary for our business functions and handle it in accordance with the Australian Privacy Principles (APPs).

Where the GDPR or UK GDPR applies, we may rely on lawful bases including contract performance, legitimate interests (such as securing and improving our services), consent, and legal obligations.

We use consent for optional analytics and marketing cookies and for optional marketing communications where required by applicable law.

We use cookies and similar technologies as described in our Cookie Policy. You can manage optional cookies through Cookie Settings in the site footer.

Strictly necessary cookies and security storage operate where required for the site to function. Analytics and marketing technologies run only after you consent where required.

We configure Google Analytics 4 so that names, email addresses, phone numbers, form contents, message text, and similar personal information are not sent to analytics.

We may share personal information with service providers who help us operate DataMPowered, including:

• Hosting and infrastructure providers (such as AWS).
• Analytics providers such as Google Analytics 4, only after consent where required.
• Google Cloud reCAPTCHA or similar security providers for protected forms.
• Email delivery providers such as Postmark, Gmail API, or similar services.
• Marketing or campaign attribution providers only where enabled and consented to.
• Professional advisers, regulators, or authorities where required by law.

These providers process information on our instructions or according to their service terms and applicable data protection requirements.

Some of our service providers may process personal information outside Australia, including in the United States, the European Union, the United Kingdom, or other regions.

Where required, we rely on appropriate contractual safeguards, data processing terms, standard contractual clauses, or comparable mechanisms. We do not represent that all data remains in Australia across every provider, model, analytics, and support path.

• Encryption in transit and at rest where supported.
• Role-based access controls and least-privilege internal access.
• Audit and security logging.
• Monitoring and abuse prevention.
• Secure cloud infrastructure.

We retain personal information only as long as needed for the purposes described in this policy, including:

Depending on where you live and how you interact with us, you may have rights to:

• Request access to personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion in certain circumstances.
• Withdraw consent for optional cookies or marketing communications.
• Object to or restrict certain processing, or request data portability, where EU or UK rights apply.
• Make a privacy complaint.

We may need to verify your identity before responding. We will respond within a reasonable period and in accordance with applicable law. If you are in Australia and are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

Contact us at privacy@datampowered.com.au to exercise your rights.

DataMPowered does not sell personal information.

DataMPowered does not share personal information with third parties for their own unrelated marketing purposes.

Residents of certain US states may have additional rights, including opt-out rights for certain sharing or targeted advertising. You can use Cookie Settings in the site footer to limit optional analytics and marketing technologies, or contact privacy@datampowered.com.au.

Our website is not directed to children under 16. DataMPowered does not knowingly collect personal information from children.

We may update this Privacy Policy from time to time. Changes apply from the updated date shown at the top of this page. Where required by law, we will provide additional notice or seek your consent before changes take effect.

For privacy questions or requests, contact privacy@datampowered.com.au.