Cookie Policy
Last updated: 2026-06-17
DataMPowered Pty Ltd
Contact: privacy@datampowered.com.au
Introduction
This Cookie Policy explains how DataMPowered Pty Ltd uses cookies and similar technologies on datampowered.com.au and related applications.
These technologies may include cookies, localStorage, sessionStorage, pixels, tags, SDKs, and similar browser or device storage technologies.
Cookie categories
Strictly necessary — always active. Authentication, security, storing your cookie preferences, protected form operation, fraud prevention, and core site functions. These are required for the site to work and cannot be disabled through Cookie Settings.
Functional. Theme and display preferences stored locally on your device. These are optional unless strictly required for a feature you choose.
Analytics. Google Analytics 4 helps us understand aggregate site usage. Analytics loads only after you opt in. We configure analytics so that names, email addresses, phone numbers, form contents, message text, workspace content, support messages, and similar personal information are not sent to Google Analytics 4.
Marketing and attribution. Campaign attribution tools help us understand which campaigns bring visitors to DataMPowered. These load only after marketing consent. Marketing and attribution tools are not currently active on this site unless enabled in future.
Security on forms. Google Cloud reCAPTCHA may be used on protected forms such as contact forms to help prevent spam and abuse when you submit a form.
Key technologies
The table below describes representative technologies used on this site. Verify actual cookies in your browser DevTools before release if you are auditing compliance.
| Technology / key | Purpose | Duration | Category | Consent required? |
|---|---|---|---|---|
| datampowered-cookie-consent | Stores your cookie consent preferences | Up to 12 months | Strictly necessary | No |
| theme-mode | Stores theme and display preferences locally | Until cleared | Functional | Yes (functional toggle) |
| news-subscribe-dismissed | Remembers newsletter popup dismissal for the session | Session | Functional | Yes (functional toggle) |
| _ga / _ga_* | Google Analytics 4 measurement | Per Google settings (typically up to 2 years) | Analytics | Yes |
| _GRECAPTCHA | Google reCAPTCHA fraud and abuse prevention on protected forms | Per Google settings | Security | No (required for form security) |
| GTM-TJNJN9W | Google Tag Manager container for analytics tags | Session / per tag | Analytics | Yes |
How to manage cookies
- Use Cookie Settings in the site footer to accept, reject, or customise optional cookies.
- You can also clear or block cookies through your browser settings.
- Rejecting analytics prevents Google Analytics 4 from loading.
- Rejecting marketing prevents marketing and attribution technologies from loading.
- Clearing cookies may reset your preferences, including theme settings stored locally.
- Do not include personal information in UTM parameters or URLs used for campaign tracking.
Do Not Sell or Share
We do not sell personal information. We do not share personal information with third parties for their own unrelated marketing purposes.
We use service providers to help operate DataMPowered, including hosting, security, authentication, email delivery, analytics, and campaign measurement. These providers process limited information on our instructions or according to their service terms.
Analytics and marketing technologies only run after you consent through our cookie banner or Cookie Settings. You can change your preferences at any time through Cookie Settings in the site footer.
We configure analytics so that names, email addresses, phone numbers, message text, form contents, workspace content, support messages, and similar personal details are not sent to Google Analytics 4.
If you are in a region that gives you additional privacy rights, including certain US states, the EU, or the UK, you may contact privacy@datampowered.com.au to exercise those rights.
Contact
For questions about this Cookie Policy, contact privacy@datampowered.com.au.